Famous Brands shortlisted for 2010 – Who will win the race?

Shortlisted Brands for the year 2010:

The Marketing Society is U.K.-based non-profit organization who bestows ‘Marketing Society Awards for Excellence’ to the top performing brand in U.K. Voting for the Top Brand of 2010 has started, and the winner will be announced in the Marketing Society Annual Conference on November 18, 2010 at Old Billingsgate, London. Since the organization is U.K based, most of the nominees are U.K brands. But all in all, the list includes many famous brands as well. Following are 15 of the 20 nominees for brand of the year 2010:

1. Apple 2. Twitter 3. Aviva

Brand value: $21,143m Country of origin: USA Change in value: 37% Owner: Steve Jobs Brand value: Country of origin: USA Revenues: US $150 million Owner: Jack Dorsey Brand value:£3.63m Country of origin: UK Change in value: 9% Owner: Lord Sharman

4. British Gas 5. Hovis 6. Change4Life

Brand value: £1.49m Country of origin: UK Change in value: 2% Owner: Sir Robert Wilson Established in: 1887 Country of origin: UK Brand value: £395m Owner: Premier Foods Established in: 2009 Country of origin: UK Formed by: DOH, UK Purpose: Health awareness

7. Facebook 8. Costa Coffee 9. Audi

Revenue: US$800 million Country of origin: USA Stock value: $11.5 billion Owner: Mark Zuckerberg Brand value: – Country of origin: UK Change in value: – Owner: Sergio Costa Brand value: $ 5,461m Country of origin: Germany Change in value: 9% Owner:August Horch

10. Nike 11. Old Spice 12. Waitrose

Brand value: $13,706m Country of origin: USA Change in value: 4% Founder: W.Bowerman Established in: 1934 Country of origin: USA Founder: William Lightfoot Owner: Procter & Gamble Brand value: £1.02m Country of origin: UK Revenue: £5046.8 million Owner: Wallace Waite

13. Lego 14. John Lewis 15. XBox

Brand value: $400m Country: Denmark Established in: 1949 Inventor: Ole Christiansen Established in: 1864 Country of origin: USA Revenue: £2417.4 million Founder: John Lewis Launched in: 2001 Country of origin: USA Owner: Microsoft Best Seller: Halo series

Coca-Cola – The Neglected Brand!!!

Although I understand that these brands were based on U.K market survey, hence they reflect more U.K brands that any other. But it was startling to see that Coca-Cola, ranked #1 brand for 2010 by Interbrand, not making the list of nominees in the Market Society Awards. Coke has been the top performing brand in terms of brand value for the past decade (2001-2010). And it really deserves to be on the top spot with a brand value of $70,452 million. Source: http://www.graphicdesignblog.org/shortlisted-2010-famous-brands/