Thursday, September 26, 2013

Fiat launches Linea Classic at Rs 5.99 lakh

Fiat has launched Linea Classic. The car is essentially low-cost variant of the Linea, which will now cater to entry-level sedan segment. It will compete with cars such as Honda Amaze and Maruti Suzuki Swift Dzire.
If you look at the exterior, the Classic is identical to the regular Linea, apart from a subtle ‘Classic’ badging it
receives on its bootlid.

Features usually found on the higher variant such as alloy wheels, foglights, chrome inserts in the grille and door handles, are not seen on the Classic variant.
The news does not get any better on the inside where a lot of equipment has been skipped.
To start with, the beige livery is replaced by an-black theme, usually found in the lower Punto hatchback.

Features such as automatic climate control, steering mounted audio controls, Blue & Me, driver airbag, front armrest, and electrically controlled wing mirrors have been left out.
Mechanically, the Classic features a detuned 1.3-liter MultiJet diesel engine producing 75bhp (same as the Punto) while the petrol with its 1.4-liter motor produces an unaltered 88bhp.

So how does Fiat India plan on marketing the Classic? As soon as we entered the launch arena, we saw their marketing strategy firsthand.
A display car stood next to a scale and a board reading “Longest Car In The Price Segment”.
Here are the prices (ex-showroom Delhi) of Linea Classic variants:
  • Fiat Linea Classic 1.4-litre petrol: Rs 599,000
  • Fiat Linea Classic 1.3-litre diesel: Rs 695,000
  • Fiat Linea Classic Plus 1.3-litre diesel: Rs 750,000

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