Monday, August 15, 2011

BBC re-launches Tamil website

BBC world service on Wednesday re-launched its Tamil website, with new design and features, including enhanced content-sharing functions, a mobile version and an access to archived radio programmes.

Revamped has a wider format, featuring more convenient and detailed content categorisation. Enhanced with ability to host video stories, the site also features image galleries, a press release from BBC said.

In addition to the days’ radio programmes, users can now listen to archived materials for up to seven days from the day of the broadcast. They can also share content via online social networking sites such as Facebook and Twitter.

BBC Tamil Editor, Thirumalai Manivannan, said his team is looking forward to even better engagement with the Tamil-speaking online community.

“The re-launched provides the stories and features in a better organised, more consistent and user-friendly way, which, we believe, will make people want to come back to us. And the ever increasing number of those who engage in online social networking will welcome our new content—sharing features,” he added.

BBC Tamil is part of BBC world service. Its 30-minute daily radio broadcasts, between 15.45 and 16.15 GMT (21.15 and 21.45 IST), provide an essential global and regional insight and bring high-quality, accurate and impartial news to Tamil-speaking audiences in India, Sri Lanka and across the world.

Every week, about 690,000 people listen to BBC Tamil broadcasts. The BBC’s special Tamil-language infotainment output for India’s FM market includes sports, business and showbiz bulletins and is available in Chennai via partner station, Big FM.

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