However mobile marketing through SMS and MMS are only on an evolving stage. But now comic book sellers are finding a fabulous way to reach potential customers, add a word to your technical jargon - Momics or in other words Mobile Comics.
In a venture to cater to the needs of all bookworms and comic lovers who have now shifted into technology and the products and services it offers, Comics are now available in a two-inch screen without losing any of its old punch or enthusiasm.
"Momics" are not a new idea as it had been around the corner in the West, but now, at last, they may capture your interest. There's no particular age for reading comics. We all love them and have our own favorite comic book characters. Even though we might not be able to dedicate much time to them, given the chance we would love to. Though many did scoff at the idea in the beginning there's been a revival of interest in momics of late.
Leading the charge is Sandeep Goyal, chairman of Moge Digital, who strongly believes that momics will find many takers in India, Goyal, whose company has a joint venture with Astro Malaysia believes that if the content is good, medium is not a big deal. Along with a team of over 300 professionals who create the content and graphics,
Moge has already developed over 20 titles including daily comic strips and monthly titles, cutting across genres to catch the fancy of readers and mobile users of every kind.
Analysts say that though the initiative is novel and commendable, the content has a long way to go in terms of writing or graphics. Still it definitely sounds a fad of the future.
With Apple's new iPad devices being the buzz, the comics' community has been ablaze with debate over whether or not the full-color e-reading computer will open up new avenues for sales and readership or whether the iPad is only a small step in the broader push to bring traditional comics to computers.
It was the Bharati Airtel that introduced the first live mobile comic portal in India .
Even Aircel is also giving the Momics value added services with Moge digitals. Tata Docomo also started 'Comics on the Go' service portal. Even Vodafone is trying its level best to stand in this line.
The new 'comic' idea is finding big time receivers in South India with characters like 'Chotta Bheem', 'Chotta Hanuman' and comic book developers are also gung ho about this newfound interest in Indian culture when it comes to mobile comics.
Gaman, an illustrator and comic book developer based in Chennai is actually reading through Japanese books like the Art of War in order to research for his future projects. He is also planning to incorporate elements of Japanese war strategies in Indian mythological tales in order to give the story an extra edge. So let's wait for our hot new Momic issue soon.
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